Dream Scenario is a new problem solving
studio

We help organizations understand how behavior and context shape customer decisions, then help them close the gap between business goals and what customers need.

We think design is meant to create value for the people it touches, and that organizations who share that conviction get better outcomes for their business. This studio is built around that mission.

People come to us when complex, ambiguous challenges have become overwhelming, or the human side of the problem isn't clear. We work at whatever scale the problem calls for, from focused sessions to multi-phase programs.

We are medium, environment, and technology agnostic to focus on creating the best experience, and independent to prioritize our clients and their audiences.

Strategic Design

Identify a purpose-led path to your targets.

Target-setting and market alignment are made credible through untangling what customers need and defining a strategy with a realistic chain of events.

Experience Architecture

Orchestrate the elements & connections of an experience.

Structuring complexity across environments into something intuitive to smooth customer journeys, organize teamwork, and build systems that last.

Experience Design

Make complex things intuitive & memorable.

Defining the form of a great experience, with a differentiated character that matters and sits comfortably in the organization's product, brand, and operational reality.

We are based in the New York Metro area and work with clients across the US.

Dream Scenario was started by Matthew Abate to counter the drift away from solving real problems and creating value for people in favor of short-term metrics.

Our engagement teams are assembled to complement the problem at hand, drawing from a network of specialists with agency, startup, and in-house backgrounds, and experience across all industries, including regulated and mission-driven sectors.

Some brands we've helped

Maybe you know exactly what you need, or maybe we should talk through the possibilities. Let's schedule some time to get to know each other and understand the challenges you're running into.